Challenge:
An investment bank with research, private equity, portfolio management and wealth management groups, Hampton Financial Partners was poised to grow its business through customer acquisition and cross-selling strategies. But its diversity and the business's growth had clouded stakeholder perceptions of the brand.

Approach
MCorp. developed and implemented a research strategy that required in-depth interviews with key clients, investors and stakeholders. Analysis of this data confirmed that a proliferation of sub-brands had obfuscated the organization's core essence. From this research, a Brand Strategy and Communications Platform was developed that clarified core business, repositioned sub-brands, and addressed audience-specific needs and relationship barriers. The revitalized brand was delivered across all key Touchpoints, combined with an integration and re-focusing of customer relationship management processes.

Results
The revitalized brand and clarity of differentiating benefits helped increase core customer business nearly 200%. Implementation of an integrated marketing strategy (leveraging on- and offline Touchpoints) increased new client acquisition over 15% over prior years, significantly increasing acquisition and conversion of new clients.


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