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Select Case Studies: Improving Brand and Marketing Performance
Select a brief case study:
» Retail Banking and Credit Products
Retail lending giant drives stellar customer experience by uniting across business units, customer types and geography
» Fragmented Multinational
A fragmented multinational builds a cohesive brand across multiple industries, geographies, products and service lines
» Regional Business Banking
Highly successful regional business bank turns to a revitalized brand to help position itself for acquisition
» Business Banking Campaigns
The nation's #1 business bank* expands its brand vocabulary to drive new customer acquisition, beating all targets
» Positioning for Market Leadership
Irreverent start-up positions itself for market leadership by positioning against the conservative competition
» Investment Banking
Boutique investment bank leverages research and brand strategy to drive customer acquisition and cross-selling opportunities
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