Over time, we have developed substantial expertise in several industry verticals, with an emphasis on financial services and technology related businesses.

» Commercial | Investment Banking
From large business banks to boutique venture capital firms, MCorp. works with clients to address core marketing and branding challenges, with a focus on customer insights and market research, brand development and delivery, and demand creation.

» Retail Banking | Credit Products
MCorp. helps regional community banks and institutions with a national presence increase brand and marketing performance through strategic and tactical means, by focusing investments in the areas that drive the greatest return.

» Insurance Services
Understand the most effective ways to quantify the results of marketing and brand-related activities, and identify how to harness the results to increase marketing and brand performance.

» Consulting and Services
Identify, quantify and implement the measures and actions that will influence customer perceptions and behavior, thereby make the intangible tangible.

» Software
Our programs for both business and consumer software developers have helped increase performance levels in demand creation, product and brand awareness, and brand perception.

» Hardware | Peripherals
Working with manufacturers and distributors of hardware and computer peripherals, MCorp. has focused both on product-level brand development and delivery, and programs that develop customer awareness and demand creation.

» Telecom
To counteract increasing price pressures and global competition, MCorp. can help telecom companies focus programs on addressing specific, identified audience needs and removing associated barriers to progress.

» Healthcare | Biopharmaceutical
Our work in the healthcare and biopharma industries helps organizations better understand consumer, regulatory, analyst, and the medical community perceptions of their brand, business, and competitive position.

» Non-Profit
Focusing on under-privileged families and their children, the majority of our giving is directed to programs which increase literacy and give access to cultural resources.